Finding Your Niche #
- Technology is just a tool for your blog, not the destination
- You niche needs to be specific enough to have an audience but broad enough for an audience to exist
- Find something you can write about consistently
- You need to be passionate and knowledgeable
- Take inventory of your current skills and expertise
- You can provide additional value here
- The more specific you are the easier it is to grow
Content Purposes #
- Enterntainment
- Education
- Persuasion
- Conversion
Naming and Branding #
- A blog name that is your personal name can evolve with you
- Lower chance of building something more than yourself in the long term
- A name doesn’t matter that much
- To find names, can use synonyms on thesaurus in your niche
- Can also use name generators (wordoid.com)
- Can get a logo from Fiverr, 99 Designs, Canva, etc.
Generating Content Ideas #
- The key to success is high quality, consistent content
- Make it a habit to consume a lot of content
- This is good for idea synthesis
- Read stuff outside your niche as well
- Brain Dump
- Set a timer for 5 minutes, then jot down content ideas as quickly as possible
- This is about quantity not quality
- Set a timer for 5 minutes, then jot down content ideas as quickly as possible
Content Research #
- Buzzsumo
- See the most popular content for a given topic based on social media and backlinks
- Gives you popular headlines and an overview of how much they were shared
- Can also search by competitor domain name
- Questions straight from your target audience
- Can look at Quora
- Content can come from answers to common questions
Interacting with Your Audience #
- Find niche communities where your audience hangs out
- Blogging subreddits to give feedback
- Other reddit subreddits
- Facebook / LinkedIn Groups
- Monitor your own comments/social media
- Ask your audience what they want
- Interview them 1:1